{"id":11,"date":"2026-09-05T10:35:42","date_gmt":"2026-09-05T10:35:42","guid":{"rendered":"https:\/\/marketingcomm.co.za\/pp\/?page_id=11"},"modified":"2026-09-09T09:02:39","modified_gmt":"2026-09-09T09:02:39","slug":"home","status":"publish","type":"page","link":"https:\/\/marketingcomm.co.za\/pp\/","title":{"rendered":"Home"},"content":{"rendered":"

\nWhat is PricePower?\n<\/p>

\nCollective Strength<\/span><\/span>\n<\/span>\nIndividual Gain<\/span><\/span>\n<\/span>\nWin-Win Outcome<\/span><\/span>\n<\/span><\/h1><\/div><\/section>

\nOur Purpose\n<\/p>

\nPricePower<\/strong>'s Reason for Being\n<\/h3><\/div>

\nPricePower<\/strong>'s goal is to sustainably increase the nett profitability<\/strong> of fruit producers.\n<\/p><\/div><\/div><\/div><\/section>

\nThe Reality\n<\/p>

\nProducers carry the risk<\/strong>\n<\/h3><\/div>

\nFruit producers pay for almost all of the costs<\/strong> \u2013 and therefore take most of the risk \u2013 in the supply chain. This is acceptable only as long as producers are assured of a high financial return that enables them to build long-term, sustainable businesses.\n<\/p><\/div><\/div><\/div><\/section>

\nA sustainable financial return can be achieved in several ways:<\/strong>\n<\/p><\/div>

\n01\n<\/span>

\nLower<\/strong> input costs\n<\/h4><\/div>
\n02\n<\/span>

\nIncrease<\/strong> income\n<\/h4><\/div>
\n03\n<\/span>

\nMore efficient<\/strong> business\n<\/h4><\/div><\/div><\/div><\/div><\/section>

\nSince the fruit export supply chain involves many participants \u2013 from breeders of new varieties right up to the final consumers in the market \u2013 it is PricePower<\/strong>'s aim to create a strong partnership between the producer and the best-of-breed product and service providers in the chain.\n<\/p>

\nPricePower<\/strong> is cognizant of how fragmented purchasing decisions, opaque supply chain arrangements<\/strong>, entrenched habits<\/strong> and a lack of real-time information<\/strong> are costing producers hundreds of millions, if not billions, unnecessarily every season.\n<\/p><\/div><\/div><\/section>

\nThe Remedy\n<\/p>

\nReal-time intelligence<\/strong>\n<\/h3><\/div>

\nPricePower<\/strong> is introducing groundbreaking technology<\/strong> to its members that is web-based, cloud-based, and AI-enabled<\/strong> \u2013 with their data being available in real time.\n<\/p><\/div><\/div><\/div><\/section>

\nBeyond the Technology\n<\/p>

\nIn tandem with this innovative technology, PricePower<\/strong> aims to ensure that its clients experience the human touch<\/span> that includes the ease of accessibility to its founding members and staff members.\n<\/p><\/div><\/section><\/main><\/main>","protected":false},"excerpt":{"rendered":"

What is PricePower? Collective Strength Individual Gain Win-Win Outcome Our Purpose PricePower’s Reason for Being PricePower’s goal is to sustainably increase the nett profitability of fruit producers. The Reality Producers carry the risk Fruit producers pay for almost all of the costs \u2013 and therefore take most of the risk \u2013 in the supply chain. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":41,"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/pages\/11\/revisions\/139"}],"wp:attachment":[{"href":"https:\/\/marketingcomm.co.za\/pp\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}